ACTIVIDAD 2

 

Learning purpose 
Become acquainted with international marketing-related vocabulary and expressions by developing reading and listening activities.

Deliverable work
Exercises from the Market Leader book. 

Questions properly answered upon watching a video on tips to sell through e-commerce. 

Quality criteria
1. Assessment by the tutor on proper reading understanding. 

2. Assessment by the tutor on proper listening understanding.

2.1 Reading

2.1.1 Open this video https://goo.gl/wtZb7G

2.1.2 Go over learning object 2 to get familiar with 10 tips to improve reading skills, and create a diagram based on the video and the learning object to remember them. Now put them into practice!

 

2.1.3 Develop exercises A to F on pages 40 and 41 of your Market Leader book.

 

 

 

 

 

 

 

2.1.4 Read article India likes fast-food chains on page 46 of your Market Leader book and develop exercises A to D.

 

 

 

 

 

 

2.1.5 Open your Market Leader book on page 54, read article Uniqlo: a global success story, and develop exercises A to F. Send these exercises in the Word file corresponding to Study Guide 2. DO NOT take photos of the pages and paste them on the Word file; you have to type these exercises (including the instructions).

 

 

 

 

 

 

 

 

 

 

 

2.2 Listening

 

2.2.1 Open your Market Leader book on page 38 and develop exercises A to C on listening.

 

 

 

 

 

2.2.2 Go to page 47 of your Market Leader book and develop exercises A, B and D on listening.

 

 

 

2.2.3 Develop exercises A to C on page 56 of your Market Leader book.

 

 

 

2.2.4 Check your answers by reading the audio scripts on pages 161, 162 and 163.

 

 

2.2.5 Open this video https://goo.gl/vR36dm and answer the questions as follows in the Word file to be delivered: