ACTIVIDAD 2
Guia 2 Activity 2 - Reading and listening
Learning purpose
Become acquainted with international marketing-related vocabulary and expressions by developing reading and listening activities.
Deliverable work
Exercises from the Market Leader book.
Questions properly answered upon watching a video on tips to sell through e-commerce.
Quality criteria
1. Assessment by the tutor on proper reading understanding.
2. Assessment by the tutor on proper listening understanding.
Become acquainted with international marketing-related vocabulary and expressions by developing reading and listening activities.
Deliverable work
Exercises from the Market Leader book.
Questions properly answered upon watching a video on tips to sell through e-commerce.
Quality criteria
1. Assessment by the tutor on proper reading understanding.
2. Assessment by the tutor on proper listening understanding.
2.1 Reading
2.1.1 Open this video https://goo.gl/wtZb7G
2.1.2 Go over learning object 2 to get familiar with 10 tips to improve reading skills, and create a diagram based on the video and the learning object to remember them. Now put them into practice!
2.1.3 Develop exercises A to F on pages 40 and 41 of your Market Leader book.

2.1.4 Read article India likes fast-food chains on page 46 of your Market Leader book and develop exercises A to D.

2.1.5 Open your Market Leader book on page 54, read article Uniqlo: a global success story, and develop exercises A to F. Send these exercises in the Word file corresponding to Study Guide 2. DO NOT take photos of the pages and paste them on the Word file; you have to type these exercises (including the instructions).

2.2 Listening
2.2.1 Open your Market Leader book on page 38 and develop exercises A to C on listening.

2.2.2 Go to page 47 of your Market Leader book and develop exercises A, B and D on listening.

2.2.3 Develop exercises A to C on page 56 of your Market Leader book.

2.2.4 Check your answers by reading the audio scripts on pages 161, 162 and 163.
2.2.5 Open this video https://goo.gl/vR36dm and answer the questions as follows in the Word file to be delivered:
- According to John, what is e-commerce?
- How many categories of service need to be done in order to run an effective e-commerce channel?
- What is the purpose of having customer service staff?
- What does empower the e-commerce site?
- What can of help can a style guide provide?
- What is the purpose of using photographs?
- What is the strategy Mr. Tomich considers the most significant one?
- According to John, are the strategies negotiable?